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MTV sparks conversations amongst young adults, offering a distinctly Canadian perspective of MTV, the world’s largest media brand. MTV pushes boundaries with innovative lifestyle, talk, and documentary programming that beams across multiple platforms, including online, where on-demand is always in demand. Nearly 240 million video views in 2010 helped the network have its highest-rated year ever. MTV in Canada is one of 63 MTV-branded services worldwide serving 152 territories around the world.