We have a diverse network, we have huge reach, brands and content. And we are proud of it! But you might be surprised to learn that it's not our numbers that matter most to us, it’s yours. As a mobile leader we are committed to helping advertisers and agencies reach their target and grow their business using our network, our research, our insights, our solutions and expertise.
And since mobile media is in an ongoing state of evolution, so are we, with plans to aggressively expand our property and product portfolio in both the mobile and tablet space. Bigger things are on the horizon and we’ll be the first to bring it to you.
To maximize content coverage & audience reach we use a strategic mix of platforms, properties and partners.
Platforms
With Bell Media you get it all: mobile and tablet solutions; iPhone, Blackberry and Android applications; and a large, growing mix of mobile websites.
• Access to +150MM monthly impressions
• Display and rich media solutions that maximize campaign reach
• Targeting: Geo, Device, Contextual, Carrier, Day part
Properties
Bell Media helps advertisers pinpoint their demographic with site specific targeting and bundled content categories such as News, Entertainment, Sports, Music, Lifestyle, Young Male, Young Female, Professional Male, Professional Female and French.
• Bell Media Digital provides anywhere, anytime access to Canada’s leading news, sports, music and entertainment brands
• Bell Mobility and Virgin Mobile customer portals
Partners
No matter the challenge, the budget, or the audience, Bell Media can handle it.
• 3rd party network partnership delivering Canadian traffic of leading North American publishers, independent premium applications and developer networks
• Partners complement our existing channel categories and support campaigns with large scale buys or niche audience targeting requirements
Bell Media provides advertisers with a premium mobile media network, but we are also dedicated to premium ad solutions. Solutions that create memorable cross platform experiences for both advertisers and consumers.
We can provide campaign ideation, creation, planning, production and measurement. To maximize campaign success we conduct ongoing monitoring of live campaigns and in-flight campaign optimization.
Display Media
Capitalize on the high awareness delivered by 1 ad unit / page and strong click through rates with static and animated banners for mobile and tablet. The following post-click actions are fully supported: click to web, click to call, click to download and click to video. Ad units follow IAB and MMA standards.
See the sidebar for our downloadable ad specs.
Rich Media
Go beyond the banner. Our rich media solutions for mobile and tablets are compatible across both mobile applications AND the mobile web, enabling advertisers to create rich and interactive brand experiences with reach.
Grab attention with consumer-initiated expandable banners that are compatible with iOS & Android devices and Blackberry devices running +OS6.
We ensure advertisers see what’s working with rich engagement metrics from in-unit actions. And we can provide rich media production support or access to the DIYAdCreator platform.
Check out our Rich Media demo library.
Pre-roll
To ensure a positive consumer and brand experiences, Bell Media offers 15 second pre-roll spots for mobile and tablet. Pre-roll not available on all properties. Please consult your Bell Media sales representative for details & specifications.
The mobile landscape is growing and evolving quickly, so not everyone has a mobile optimized destination, a campaign specific site, or mobile ad units for their campaign. But that doesn't mean you have to leave one of the fastest growing, most impactful media channels off your list. We offer quick, cost effective production services to help you create a successful mobile campaign.
Ad Unit Production Solutions:
• Static and animated display
• Rich media
• Brand integrations
Mobile Landing Page Solutions:
Each landing page solution includes brand and campaign imagery and copy. In addition, we can include interactive features to engage your customers.
• Media - video galleries, photo galleries
• Location services
• Social media integration
• Web form
• Content feeds
• Contesting and couponing
• Plus custom development solutions